Most visitors are draw to the province by the pretty town of Hua Hin, which was previously a royal resort, and is an excellent seaside location with an incredible beach. There are many large designer shops in Hua Hin as well as seaside souvenir stalls, making this a good place to indulge in a little retail therapy.
The Hua Hin Jazz Festival takes place around the first week in June and usually lasts two or three days. With well known bands and solo artists from all over the world, this is an event not to be missed.
Another great seaside town is the capital, also called Prachuap Khiri Khan. Here you will find Wat Thammikaram, which is a temple set atop a steep hill. Although climbing to the top of this hill is a bit of an effort, the spectacular views of the bay and surrounding countryside more than make up for it. There are a large troop of monkeys living in the temple grounds, which has earnt the temple the nickname of 'Monkey Temple'. The temple is located at the top of Khao Chong Krajok (Mirror Tunnel Mountain).
Another area of great natural beauty is the Khao Sam Roi Yot National Park, which was established in 1966 to protect Thailand's largest freshwater marshes and contains pretty limestone cliffs and beaches.
Other beaches in the area include Ao Bang Nam Lom, Ao Noi and Ao Manao. Hat Ha Kaw is another lovely beach, whilst next to it is the King Mongkut Memorial Park of Science & Technology, which commemorates the 1868 solar eclipse that the great king witnessed from this spot with his son.
Nature lovers can pay a visit to the Wildlife Friends of Thailand Rescue Centre, which has committed itself to looking after animals of every species and another good way to spend an afternoon is to visit Wat Khao Tham Khan Kradai, which is a small cave temple situated at the end of a long, beautiful bay.
Like in most of Thailand's beach resorts, snorkeling and scuba diving trips are readily available, and another good way to get an idea of the true beauty of this area is to go on a boat trip around the coast.