Sanjo area in Niigata, Japan is a must-visit destination for travelers seeking a unique cultural experience. Known for its traditional Japanese craftsmanship, this area is home to skilled artisans who create exquisite metalwork, pottery, and lacquerware. Visitors can witness the making of these intricate crafts at the numerous workshops and studios scattered throughout the area. The Sanjo Ichiba market is a bustling hub of activity where locals gather to purchase fresh seafood and produce. The market also features a variety of food stalls where visitors can sample regional specialties such as Sasa-dango, a sweet rice cake wrapped in bamboo leaves. The area is also rich in history, with several shrines and temples that date back centuries. The Matsugasaki Shrine, in particular, is a popular destination for its stunning autumn foliage. For those seeking outdoor adventure, the nearby Myoko Kogen ski resort offers world-class skiing and snowboarding opportunities. With its rich cultural heritage, delicious cuisine, and stunning natural beauty, Sanjo area in Niigata is a destination that should not be missed.