Matsuyama Gintengai Shopping Arcade in Matsuyama

Matsuyama Gintengai Shopping Arcade Guide

Matsuyama Gintengai Shopping Arcade is a bustling shopping street located in the heart of Matsuyama city, Ehime, Japan. This arcade is a must-visit for anyone who loves shopping and experiencing the local culture.


The approximate latitude and longitude of Matsuyama Gintengai Shopping Arcade is 33.8394° N, 132.7657° E.

What to Expect

The arcade is over 400 meters long and is filled with more than 200 shops selling a variety of goods. From traditional Japanese souvenirs to modern fashion items, you can find almost everything here. The arcade is covered with a glass roof, making it a great place to visit even on rainy days.

Food and Drink

One of the highlights of Matsuyama Gintengai Shopping Arcade is the food and drink options. There are many restaurants, cafes, and food stalls serving local specialties such as Imabari Yakitori, a type of grilled chicken skewer, and tai-meshi, a dish made with sea bream and rice. Don't forget to try the famous Matsuyama Castle-shaped taiyaki, a sweet pastry filled with red bean paste.


Matsuyama Gintengai Shopping Arcade hosts various events throughout the year, such as the Summer Night Market and the Christmas Market. These events feature live performances, street food, and local crafts, making them a great way to experience Matsuyama's culture and community.


Matsuyama Gintengai Shopping Arcade is located in the center of Matsuyama city and is easily accessible by public transportation. The closest station is Matsuyama City Station, which is a 10-minute walk away. Alternatively, you can take a tram to Okaido Station and walk for 5 minutes.

If you're planning a trip to Matsuyama, don't miss the chance to visit Matsuyama Gintengai Shopping Arcade. With its lively atmosphere, unique shops, and delicious food, it's a great place to experience the local culture and have fun!